Navigation Menu+

OPERATION: FUBAR

Posted on Jan 21, 2012 by in REPORTS FROM THE FRONT | 3 comments

zero

Recent studies have shown that people is highly unable to focus on something for more than a couple of minutes, even on very basic matters, if this is your case please read the “average retarded person” version of this article read below. If not, please disregard it:
  1. Use this to look for your favourite illegal download blog to refill your iPod.
  2. Check this out to buy the uniform of the average “i am againts the system” person. Need some ideas ?  Example
  3. You’ll need this, or this (in case you’re even more alternative, or simply your wallet is drained to death) to share your revolutionary achievements on twitter
  4. Hasta la vista, comrade. All the best, ATMF.

If you’ve a working brain, this is the correct version:

Let’s start from the ending: everything’s changed, radically.

We mean it, it’s over, for good. This is not a post about “Once upon a time it used to be a better situation, now we’ll have to accept a new lower expectations standard and the fault is all yours. You nasty evil downloaders and “i-support-only-until-i-don’t-have-to-click-the-buy-now-button” ones.”

This post is about “it’s FUBAR. Period.” (fucked-up-beyond-all-recognition)

Even if the vast majority of the listeners really are <<nasty evil downloaders and “i-support-only-until-i-don’t-have-to-click-the-buy-now-button” ones.”>>,

we thought it would be interesting for the few working brains out there to shed light on some interesting facts and numbers:

1. We’ve never received so many promo submissions like nowadays

You know what ? While you may think “why-nobody-cares-about-my-band-?-It-will-surely-change-the-face-of-extreme-music-and-you-dumbasses-are-not-willing-to-release-my-album-and-send-me-a-shitload-of-money”, we think that it’s embarassing for both, frankly.

do we have to listen to an enormous amount of uber crappy stuff ? Seriously, no way. It seems that most of the people is not able to recognize that their music/band sucks badly, for real.

The most valuable thing in the world is not money, it’s time. Do you really think we should work our ass out daily for your band/bedroom band for your own ego pleasure ? Until your girlfriend will dump you or <put here any other insignificant event> that will lead you to say “You know what ? i’ve changed idea, good luck with yourself…oh and yes, thanks for all the time and effort you’ve put in my band, but you know, it’s life !”.

So please, think about it a million times before submitting anything, do it for your own dignity (of course nobody puts himself in the “my-music-is-uninteresting-to-the-world” position, so all above said is practically useless)

2. Everybody is biting the dust, E-V-E-R-Y-B-O-D-Y

We, being aware of the madmen that we are, don’t really care so much about it, but you should be aware of this:

Music sales have downed by 90% in the last 5 years, and the remaining 10% has downed by a noter 50% in the last year. Sales at gigs compared to one year ago have downed by 95%. CDs are obsolete and digital sales are 1/10 of the physical ones. Enough said. This means less releases for you and us, but hey, it’s your problem, you’ll have less music to download. You’ll have the chance to re-listen to older stuff and of course make that revolution “fuck off corporations, yes ! Fuck off the system !”, but wait, you’ll need this to share your revolutionary-US-funded-in-exchange-of-your-country-resources progress on twitter.

Some distributors are unable to pay even a 100 EUR sales invoice, even with a 90 days deferred payment policy.

Magazines are desperate. Does anybody really cares about reviews ? Come on, a magazine nowadays is more than willing to “sell” a good review and feature in exchange of an advertise. An illegal download blog is just a few clicks away. Interviews anybody ? Seriously, most of the bands does not have nothing interesting to say and would be better for them to remain in a strict silence.

Labels. Labels are done, game over. We, as ATMF, are among the main 5 black metal labels out there, we’re a NO PROFIT organization, everybody else is either living on a standard is not able to maintain or is playing on the edge of bankruptcy. We refused to align with a “i-am-the-average-brainwashed-German-defending-politically-correctness-because-they-told-me-to-do-so” and kept releasing what we like without any sort of compromise, at least. You know what ? Most of those “do-gooders” are so much obsessed with their witch hunt of Nazis, Swatikas and evil looking friends…like putting an ex alcoholic in front a bottle of booze.

Selling releases and merchandise over a certain price means “no sales”, literally. Selling stuff at a price that lets you have a decent work flow means that you need to sell so much stuff that it is absolutely impossible to keep up at those levels, at an almost non existent gain. It can’t last for long, in fact the ship has already sunk, what you are feeling now is the hypothermia that the freezing waters of downfall are drowning you in.

Bands. Most of them are uninteresting from every point of view. Not willing to make any real effort for THEIR music, but criticizing them would not be completely honest. Who’s willing to sacrifice a significant part of its own time and life for a music genre that has almost lost its audience ? You can’t make much if your label sells roughly 500-1000 copies (comprehending trades) of your release in a two years span. If you make music for yourself (and every musician that is releasing an album saying that is lying) do it really for yourself, send the mp3s to friends and be ok with it.

3. What’s going to happen with ATMF ?

We simply don’t care, ATMF releases will represent the world we want to shape for ourselves, there will be no room for ordinary Black Metal as it should be, there won’t be any “as it should be..” at all.
We’ll take rock’n’roll attitude back to its primeval essence: “doing our own stuff”.

Our ultima ratio will be to revive that immortal and revolutionary spark, the one that still stands strong beneath a world of ruins,

all in spite of the mediocrity and expectations of the average individual.

4. So what ? Metaphorically

In the end, because this is what we’re speaking about, choose an epitaph, a burial ground and a way to die. If you with to join us instead, be aware that we’re digging trenches here, see you on the front !

Enjoy the endtimes,

All the best
ATMF

3 Comments

  1. Was interested to read this, but in the end, not that interesting of an article. It’s far more sour grapes and rant than insight. ATMF is struggling, but meanwhile All Shall Perish sells 80,000 copies on Nuclear Blast, so someone’s doing ok in the heavy, aggressive music world. ATMF used to release totally great stuff, but not so for the past 2 years. As a once big supporter and fan (who would buy the albums), I would point to bands on the ATMF or sub-labels as the very bands the author of the article is criticizing.

    • Was interested to read this, but in the end, not that interesting of an article. It’s far more sour grapes and rant than insight.

      What does leads you to say that ? We could have been more specific on certain “numbers” and tell some names, truth is that more than 90% of labels/bands/distributors out there will not share with you how things are really going. Wonder why ? They’ve to keep up the “show”, if not, somebody will point its judging finger and say “what ? are you complaining ?”. Nevertheless most of them are really scared to death about how things are going, because they need to make a living out of it.
      Even if some individuals will deserve to be publicly exposed we won’t do it, we’re not a black metal tabloid.

      meanwhile All Shall Perish sells 80,000 copies on Nuclear Blast, so someone’s doing ok in the heavy, aggressive music world.

      True, but you cannot relate apples to oranges. Good for such band, but we couldn’t care less. We’ve no interest in such kind of music, for one “All Shall Perish” there are a million bands selling less than 400 copies, even on Nuclear Blast, especially in that kind of music genre (where everything is about “all or nothing”). We’ve been asked several times why we don’t sign any “big” band.
      Easy answer, it’s like having a super hot looking girlfriend, if your (miserable) aim is to make other jealous it would be just fine, but in the end, when you put pros and cons on the balance you’ll soon realize that what you’ve earned is only a big headache, a lot of hype, an empty wallet and lost a lot of time you could have spent in something much more interesting.

      ATMF used to release totally great stuff, but not so for the past 2 years. As a once big supporter and fan (who would buy the albums), I would point to bands on the ATMF or sub-labels as the very bands the author of the article is criticizing.

      This is somewhat very personal and subjective, it is proven by the fact that what sells most is what we consider low quality music.
      Two of the worst selling ever releases of ATMF have been “Semen Datura – Einsamkeit” and “11 As in Adversaries – The Full Intrepid Experience of Light”, two releases that got absolutely extraordinary press feedback and can be considered one of the best releases of their respective year of release, in the whole extreme music context.

      On the other hand, in the last two years ATMF released some of the best selling ever stuff in the whole ATMF history. So you may be disappointed about ATMF releases nowadays, but you would be eclipsed by a large number of people that thinks the opposite.
      For what concerns us, we can state that, letting the “golden age” releases of the black metal genre aside, no other label nowadays can put together so much quality releases in its whole history as a label.

  2. In all fairness to ATMF and sublabels, I’d like to amend my statement that what they’ve put out over the past few years has been uninteresting to MOST of what they’ve put out… as I love Midnight Odyssey. Listened to it because of liking The Crevices Below and the obsession-inducing goofy art, and stayed for the music. Hooray! (and yes, I bought all the albums the guy is on)

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>